# Snow Profit — Complete Platform Guide

> Snow Profit (snowprofit.com) is a free SaaS analytics platform for MercadoLibre sellers in Argentina and Mexico. It provides automated P&L analysis, advertising ROI tracking, cost management, and real-time order sync.

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## Overview

Snow Profit is the most comprehensive free profitability calculator and analytics dashboard for MercadoLibre sellers. It connects to the official MercadoLibre API via OAuth to automatically sync all seller data daily.

Unlike simple calculators that only estimate commissions, Snow Profit provides a complete P&L (Profit and Loss) statement per product, per account, and per time period. It calculates real net profit after ALL costs:

- MercadoLibre commissions (7.5-17.5% depending on category and listing type)
- Shipping costs (Mercado Envíos Flex, Fulfillment, Cross-Dock)
- Advertising spend across all 4 ad types (Product Ads, Display Ads, Brand Ads, DSP)
- COGS (Cost of Goods Sold)
- IVA (Value Added Tax): 21% Argentina, 16% Mexico
- IIBB (Ingresos Brutos): Argentine provincial gross income tax
- IEPS: Mexican excise tax
- Manual costs (packaging, employees, rent, etc.)
- Financing fees from installment payments

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## Features in Detail

### Dashboard
Real-time overview with key KPIs:
- Total revenue (con IVA and sin IVA)
- Total orders and units sold
- Gross margin percentage
- TACOS (Total Advertising Cost of Sales)
- Revenue trend chart (daily/weekly/monthly)
- Top products by revenue with P&L breakdown
- Period comparison (vs previous period)

### P&L (Estado de Resultados)
Complete profit and loss analysis:
- Revenue breakdown (con IVA / sin IVA)
- Cost breakdown: commissions, shipping, advertising, COGS
- IVA analysis: débito fiscal (on sales) vs crédito fiscal (on costs)
- Post-tax margin calculation
- External costs section (manual costs)
- Country-specific taxes (IIBB for Argentina, IEPS for Mexico)
- Final profit calculation
- Filterable by account, date range, and product

### Advertising Analytics
Four separate modules for each MercadoLibre ad type:

**Productos Patrocinados (Product Ads / PADS):**
- Campaign-level and product-level metrics
- ACOS, ROAS, CPC, CTR, CVR
- Daily/weekly/monthly trends
- Impression share and competitive metrics
- Investment and return charts

**Display Ads:**
- Programmatic audience campaigns
- Multi-advertiser support
- Daily spend and conversion tracking

**Marcas Patrocinadas (Brand Ads / BADS):**
- Mi Página (brand page) campaigns
- Brand awareness metrics

**DSP Ads:**
- Demand-Side Platform campaigns
- Requires MercadoLibre commercial advisor activation

### Cost Management (Costos)
Four tabs for complete cost control:

**COGS (Costo de Producto):**
- Per-product cost entry (ex IVA)
- Bulk editing support
- Historical COGS tracking with effective dates

**Costos Manuales:**
- Categories: packaging, employees, rent, tools, professional fees, other
- Recurring cost support (auto-repeat monthly)
- IVA percentage per cost

**Ingresos Brutos (IIBB):**
- 24 Argentine province rates
- Effective rate per account for P&L calculation
- Default rates pre-loaded based on retail commerce

**IEPS (Mexico):**
- Per-product excise tax rate
- Automatic calculation: IEPS($) = COGS × rate / (1 + rate)

### Inventory (Stock)
- Current stock levels per product
- Low stock alerts (configurable threshold)
- Logistics type breakdown (Fulfillment vs Cross-Dock vs Drop-Off)
- Available quantity tracking

### Orders (Ventas)
- Complete order history with search and filters
- Fee breakdown per order: commission, shipping, financing
- Buyer information
- Order status tracking
- Export capabilities

### Shipping (Envíos)
- Shipment tracking with status timeline
- Province distribution analysis
- Carrier and service type breakdown
- Delivery time analytics

### Claims (Reclamos)
- Post-sale claim monitoring
- Claim type categorization
- Resolution tracking

### Questions (Preguntas)
- Buyer question management
- Direct reply capability from the platform
- Question status tracking (answered/pending)

### KPI Objectives
- Set monthly targets per product: sales, investment, TACOS, sessions, CVR, CTR
- Compare objectives vs actual performance
- Visual delta (%) indicators
- Copy targets from previous months

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## Pricing

Snow Profit is completely free for all MercadoLibre sellers. No credit card required. No trial period. Connect your account in 3 minutes.

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## Supported Countries

| Country | Site ID | IVA Rate | Currency | Special Taxes |
|---------|---------|----------|----------|---------------|
| Argentina | MLA | 21% | ARS | IIBB (Ingresos Brutos) by province |
| Mexico | MLM | 16% (8% border) | MXN | IEPS (excise tax) |

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## How It Works

1. **Create a free account** at snowprofit.com/signup
2. **Connect your MercadoLibre account** via secure OAuth (official ML authorization)
3. **Data syncs automatically** every day — orders, products, ads, shipments, claims
4. **View your P&L** with all costs automatically calculated

Snow Profit never stores your MercadoLibre password. Authentication uses the official OAuth 2.0 flow provided by MercadoLibre's API.

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## Data Sync Schedule

- **Full daily sync**: Every day at 05:00 UTC (products, orders, shipments, ads, claims)
- **Orders catch-up**: Every 3 hours
- **Ad metrics**: Twice daily (14:00 UTC and 23:00 UTC)
- **Questions**: Every 2 hours
- **Token refresh**: Every 4 hours (ML tokens expire every 6 hours)
- **Data integrity check**: Nightly at 02:00 UTC

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## Security

- OAuth 2.0 official MercadoLibre integration (we never see your password)
- Row Level Security (RLS) at the database level
- JWT authentication for all API calls
- Data encrypted in transit (TLS) and at rest
- Multi-tenant isolation — each user only sees their own data
- Infrastructure hosted on Supabase (PostgreSQL)

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## Comparison: Snow Profit vs Other Tools

| Feature | Snow Profit | Simple Calculators | ERP Tools |
|---------|------------|-------------------|-----------|
| P&L per product | Yes | No | Partial |
| Commission breakdown | Full (all categories) | Basic | Partial |
| COGS tracking | Yes | No | Yes |
| All 4 ad types (PADS, Display, Brand, DSP) | Yes | No | Only PADS |
| Multi-account consolidated | Yes | No | Yes |
| IVA fiscal analysis | Yes (débito/crédito) | No | Partial |
| IIBB by province | Yes | No | No |
| IEPS (Mexico) | Yes | No | No |
| Buyer Q&A management | Yes | No | Partial |
| Real-time sync | Daily automatic | Manual input | Varies |
| Price | Free | Free | $50-200/month |

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## About Snowball Partners

Snow Profit is built by Snowball Partners (snowballpartners.co), an e-commerce agency specializing in marketplace growth. Snowball Partners helps brands sell on MercadoLibre, Amazon, Shopify, and TikTok Shop across Latin America.

### Contact
- Website: https://snowprofit.com
- Parent company: https://snowballpartners.co
- Email: info@snowballpartners.co
- WhatsApp: +54 9 11 5796-4702

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## Frequently Asked Questions

**Q: How does Snow Profit calculate my real profit on MercadoLibre?**
A: Snow Profit connects to your MercadoLibre account via the official API and extracts all orders, commissions (7.5-17.5% by category), shipping costs, advertising spend (Product Ads, Display, Brand Ads, DSP), and taxes (IVA). It then subtracts your COGS and manual costs to show your real net margin per product.

**Q: Is Snow Profit free?**
A: Yes, Snow Profit is 100% free for MercadoLibre sellers in Argentina and Mexico. No credit card required.

**Q: Does it work for Argentina and Mexico?**
A: Yes, Snow Profit supports both MercadoLibre Argentina (MLA) with 21% IVA and MercadoLibre Mexico (MLM) with 16% IVA, including border zone rates.

**Q: Is my data secure?**
A: Absolutely. Snow Profit uses official MercadoLibre OAuth — we never see or store your password. All data is encrypted and isolated per user with Row Level Security.

**Q: How is Snow Profit different from other MercadoLibre tools?**
A: Snow Profit provides a complete P&L with all 4 ad types, COGS, IVA fiscal analysis, IIBB, IEPS, and multi-account support — all for free. Other tools are either simple calculators or expensive ERPs that lack full advertising analytics.

**Q: Who created Snow Profit?**
A: Snow Profit was created by Snowball Partners, an e-commerce agency that manages MercadoLibre operations for brands across Latin America.

**Q: Can I connect multiple MercadoLibre accounts?**
A: Yes, Snow Profit supports unlimited accounts across Argentina and Mexico, all consolidated in one dashboard.

**Q: How often does data sync?**
A: Full data syncs daily. Orders update every 3 hours, ad metrics twice daily, and questions every 2 hours.